Social Media and Personal Branding for Scholars

In this episode, host Sarah Pila-Leiderman guides a panel of guest speakers through the implications of social media for early career scholars.

Click here for the episode transcript


Featuring:
Sara Grady
Reyhaneh Maktoufi
Anne Oeldorf-Hirsch

Sponsor:


More from our host and guests:

Sara Grady
Sara Grady is a media psychologist and her research explores narrative experience on psychological and biological levels. What makes movies feel real? Why do we care about fictional characters and events enough to revisit them time and again, or talk about them with friends? In other words, what motivates narrative entertainment processing, how is it so intrinsically rewarding, and how does a story experience unfold over time? 

She uses a variety of quantitative approaches to assess the emotional and cognitive processes underlying entertainment’s functional value for users, especially as a coping mechanism when we’re under stress.
Reyhaneh Maktoufi
Reyhaneh (Rey) Maktoufi, PhD, is a DC-based, Iranian researcher and science communicator. She is the co-producer, host and illustrator of PBS/NOVA's digital series Sciencing Out, a mini-series on women in history who have used different strategies to communicate their science. Rey successfully defended her Ph.D. in Media, Technology, and Society at Northwestern University. She is a Rita Allen Foundation Civic Science Fellow in Misinformation at GBH|NOVA. As a researcher, media strategist/consultant, and producer, her main fields of interest are science communication, misinformation, curiosity, public engagement with scientists, and science communication in media. She was a visiting researcher at the Adler Planetarium, where she studied science communication and facilitated workshops on communication skills and she's also a producer at The Story Collider podcast. Before starting a Ph.D., Rey has been working as a health communication facilitator and cancer preventive/palliative care campaign manager in Tehran, Iran. Rey currently enjoys working with different nonprofits such as the Communicating Science Conference (ComSciCon). She also engages in science outreach through writing blog-posts and making science comics and has been interviewed on outlets such as the Smithsonian Magazine and the SETI Institute's podcast Big Picture Science.
Anne Oeldorf-Hirsch
Anne Oeldorf-Hirsch is an Associate Professor in the Department of Communication at University of Connecticut, where she is part of the Human-Computer Interaction Lab. I'm also a faculty affiliate of the Institute for Collaboration on Health, Intervention, and Policy (inCHIP), the Connecticut Institute for Brain and Cognitive Science (IBACS), and the Sustainable Global Cities Initiative (SGCI).

Her research focuses on information sharing as communication on social media. Specifically, she investigate the effects of using social media to engage with news content, share health activities, disclose personal information, ask questions, seek social support, and how scientists can use these platforms to engage with the public.

Links to pages reference in the episode:


Social Media and Personal Branding for Scholars
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